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  • Clicks and Sessions Discrepancy for Demand Gen campaigns and GA4 . . .
    Clicks and Sessions are different metrics Google Ads tracks Clicks, while Analytics tracks Sessions If a user clicks on your ad 2 times within 30 minutes without closing the browser, this is registered by Analytics as one session, even if the user left your site and then returned shortly after For example, if a user clicks on your ad once, clicks the back button, and then clicks your ad
  • [GA4] Tutorial: Measure outbound clicks for a website
    About outbound clicks An outbound click occurs when a visitor to your website clicks a link that takes them to another website For example, if your website myownpersonaldomain com, links to another website, example-pet-store com, all the clicks that lead your visitors to example-pet-store com are outbound clicks You can configure Analytics to detect an outbound click event each time a
  • Click: Definition - Google Ads Help
    When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click A click is counted even if the person doesn't reach your website, maybe because it's temporarily unavailable
  • Click trigger - Tag Manager Help - Google Help
    Use Google Tag Manager's click trigger to fire tags based on click events When an element is clicked on a page that matches the trigger conditions, Tag Manager will automatically populate values for
  • [UA] The difference between Google Ads Clicks, and Sessions, Users . . .
    Clicks vs Sessions There is an important distinction between clicks (such as in your Google Ads reports) and sessions (such as in your Audience reports) The Clicks column in your reports indicates how many times your advertisements were clicked by users, while Sessions indicates the number of unique sessions initiated by your users
  • Understanding bidding basics - Google Ads Help
    Google Ads gives you several ways to bid for your ads, depending on what matters most to you and your business Most advertisers focus on clicks, impressions, conversions, or views (for video ads)
  • Managing invalid traffic - Google Ads Help
    Invalid traffic refers to clicks and impressions on ads that aren’t a result of genuine user interest, including intentionally fraudulent traffic and accidental or duplicate clicks Invalid traffic is detected by Google’s sophisticated monitoring systems They can help you review, identify, and act on invalid clicks and impressions
  • Clicks and costs in Smart campaigns - Google Ads Help
    Reviewing the number of clicks your ads get can help you understand how well your ads appeal to potential customers Relevant ads are more likely to receive clicks and calls from people interested in what you offer You only pay for ad clicks and calls to your business from your ads
  • How Campaign Manager 360 counts impressions and clicks
    The Interactive Advertising Bureau (IAB) has published industry-wide standards for counting impressions and clicks Campaign Manager 360 uses counting methodologies that are in compliance with the latest version of the IAB guidelines and undergoes regular third-party audits to ensure that accuracy and integrity of its counting and billing
  • Maximize clicks: Definition - Google Ads Help
    Maximize Clicks is the simplest way to bid for clicks—you set a budget, and Google Ads does the rest You don't need to choose specific bid amounts for your ad groups, keywords, or placements





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