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  • Is Barnes Noble’s Membership Upgrade Worth $40? - RetailWire
    The new Barnes Noble paid membership tier, now called Premium Membership, costs $39 99, up from $25 under the previous plan
  • Pizza Hut’s BOOK IT! App Encourages Reading With Tasty Rewards
    The BOOK IT! app enhances Pizza Hut’s summer reading program named “BOOK IT! Summer of Stories ” This initiative officially launches June 1 and runs through Aug 31 The program helps parents track their child’s summer reading and supports literacy growth throughout the warmer months Using the app, parents can set monthly reading goals tailored to students in Pre-K through sixth grade
  • Why Is Amazon Sniffing Around TikTok? - retailwire. com
    Still, Amazon has long had ambitions to build more of a social media presence, acquiring the Goodreads book-review site in 2013 and the Twitch gamers platform in 2014 In 2019, a QVC-like Amazon Live livestreaming platform was introduced to a dedicated portion of the Amazon com website
  • Yabbly Ups the Online Review Game with ‘Two-Way Karma’
    Whereas online review threads are often infiltrated by reviewers-for-hire and verbose "know-it-alls," the model Yabbly reviewer is there for the "karma " The company uses what it calls a "two-way Karma system " Reviewers gain merits for answering questions satisfactorily
  • retailwire. com
    retailwire com
  • Amazon Books is better than Amazon. com and Barnes Noble
    Underneath each book is a tag where shoppers can read a short customer review with encouragement to read more through the Amazon app These ranked much lower compared to Amazon com’s depth of information and reviews Scanners: Some were frustrated by the lack of prices on books
  • How Can Brands Attract New Customers Without Alienating Existing Ones?
    A new book, “The Growth Dilemma,” offers a number of solutions to avoid conflicts when brands’ investing in acquiring new kinds of customers turn off their loyal bases, including “firing” the newer customer segment The book was written by marketing professors Ryan Hamilton and Annie Wilson of Emory University’s Goizueta Business School and Wharton School of the University of
  • Will Marie Kondo de-clutter retail?
    As a point of rebellion, let me note what DID show up on my Facebook feed yesterday: “… the lovely Japanese concept of tsundoku, the guilt-pile of books acquired with the intention of reading but left unread ”—Maria Popova, quoted in NYT Book Review Hence, my own personal bias – I’m more in the Popova than Kondo realm
  • Amazon Announces Plans To Unveil New Alexa Devices in 2025
    Amazon has announced that it will unveil a whole new lineup of Alexa devices in 2025 Bloomberg reports that, in an interview with Bloomberg Television, CEO Andy Jassy stated that companion devices for the artificially intelligent version of the Alexa voice assistant will be released in the fall He said the new gadgets, as well as current hardware that will receive the upcoming Alexa+
  • Is Taylor Swift a Marketing Genius?
    As Taylor Swift concludes her record-breaking Eras Tour, many are hailing her marketing savvy as much as her musical talent What marketing lessons should retailers and brands take from her success?





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